Alphabet Deal is an all-star online shopping experience where quality, excellent customer service, and loyalty matter. They reward loyalty and give back to their community, and most of all, they provide you with quality deals at the best prices.
Alphabet Deal hired my design studio to ideate their visual system and digital templates, including website, mailer template, brochure, corporate presentation, A to Z Loyalty program, promise logo (lowest price guaranteed) and their affiliate program MyCash.
The goal was to develop a colourful yet trustworthy brand and e-commerce site where you can shop, get the best deals and at the same time make money by buying.
User persona Alphabet Deal.
DEMOGRAPHICS: Age range 16-328 in the US. High school students and young professionals who want to make money and score deals by doing it.
PAIN POINTS (Concerns/Fears): They are still at school or an entry-level job. Income is limited. They need to be conscious of how they shop, but they are always open to being social and promoting a site that gives back.
GOALS (Motivators/Descriptors): They want to start making money while working from home promoting products they love.
TECHNOLOGY SAVVY: Low to Medium.
SOCIAL MEDIA CHANNELS: Primary: Snapchat Secondary: Instagram
