Role played.
I had the pleasure of having VanDusen Botanical Garden as my client for a few years. I was the Creative Director responsible for designing innovative, engaging and user-centred print and online material, from single assets for small promotions to extensive campaigns for events such as Earth Art, Touch Wood, and Festival of lights.
I love the holidays. The lights around us are just a sign of great vibes and hope. The Festival of Lights is one of my favourite campaigns as It breathes happiness, and I brought a bit of sparkle to each piece. I had the opportunity to prepare a broad range of print and digital assets. The scope of work included Visitor Guide Map, Promotional Brochure, Online Banners, Posters, Translink Ads (Skytrain Posters, Bus Shelters and Buses Wraps), Tickets, Traditional and digital advertising, signage for pieces, website banners, illustration, and copywriting.
